Local Current Blog

May 9, 2014

Apple reportedly to purchase Beats by Dre for $3.2 billion

Ten years ago, Apple’s famous silhouette iPod ads defined what was cool in the popular music scene. Now, Beats by Dre‘s animated “pill” speakers follow 2014’s most charismatic superstar, Pharrell Williams, around in an ad soundtracked by his smash hit “Happy.” According to a news report in the Financial Times, Apple is in negotiations to purchase Dr. Dre’s über-hip speaker […]

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