Local Current Blog

Minneapolis musician Dan Rodriguez warms seven million hearts with moving PSA featuring a loving Labrador

Twin Cities singer-songwriter Dan Rodriguez is warming YouTube’s heart with a song he wrote for a Budweiser commercial promoting responsible drinking.

The advertisement tells the story of a guy with a loving Labrador Retriever waiting for him to come home after a night out drinking with his human pals. Rodriguez lends his introspective, echoey vocals and bluesy acoustic plucks to the footage with his original song “When You Come Home.”

Part of a Budweiser campaign called Global Be(er) Responsible Day, the ad has received press and Internet buzz since its release last Friday. It had more than 6.8 million views as of Monday.

Rodriguez transplanted to Minneapolis from Detroit in 2004, playing locally with a group called the Auburns. He began solo work in 2008, releasing his album Unreal. He released his most recent album, Roaring Dan, in 2011, and has since been touring locally and nationally.

Local licensing company In The Groove Music pitched the song to Budweiser, according to Rodriguez’s website.

Hailey Colwell is a journalism major at the University of Minnesota and a co-director of Theatre Corrobora.

  • Amie Woelfel

    I am a senior at Humboldt High School on the west side of St. Paul. Dan came to my school for a youth retreet 2 weeks ago. He is an amazing singer and hearing him sing for this ad just made me cry. I had hoped his chance at stardom would come and here it is. Congrats Dan. Your still amazing.

    your #1 fan – Amie

  • Karen Schmit

    I went to see Dan performing at Summerfest in Milwaukee this Summer, and enjoyed his music so much that I went back to see him two more times, and also purchased 3 CD’s. His wife, Megan, was also very nice to chat with and I signed up to receive e-mails from her blog, The Contented Bee. It was through her cute, educational, inspirational site that I read this Great News of what will Hopefully be “Dan’s Big Break”! I had just seen that commercial a couple days earlier, and really enjoyed it, before I even learned who wrote the song for it. I am so Very Happy for the Two of them! I hope you go far with that Beautiful Voice of yours!