Local Current Blog

MTV visits Minneapolis, ‘A place so cold the music has to be hot’

MTV recently launched a new series called “This Is the Place,” which zooms in on particular music scenes and explores what each city has to offer. For their third episode, they ventured into the heart of Minneapolis, where they discovered that everyone is in everyone else’s bands.

Watching this video, a few things jumped out at me immediately. Though this obviously only showcases a small fraction of our scene (there are no folk, rock, jazz, or blues artists featured—in fact, there’s only one guitar shown, which is quite a feat for such a guitar-heavy town), the video does a tremendous job of illustrating something about the Twin Cities that can be very hard to describe to outsiders. This is such a collaborative scene that even the word collaborative doesn’t quite do it justice; more often than not, bands and groups bleed into one another, overlap, and then reconfigure themselves into totally new projects, and it’s something that becomes clear as you watch P.O.S. pop up here, there, and over there again as the video cameras make their way around town.

Our own David Campbell is featured in the video giving an overview of that very idea: “I don’t want to say cliques, because it’s an open door, but there’s these little groups of people that are all over each other.”

And Mike Mictlan of Doomtree gives another astute summary of the scene: “It’s cold, it snows, and we make records, then it warms up and we play those records… a lot.”

Watch the video here.

  • http://www.twitter.com/jaygabler Jay Gabler

    Quintessential Minneapolis: “I’m an MC, producer, and bag maker.”

    • Andrea Swensson

      I laughed out loud at the part. “Didn’t see that one coming.”

  • Eric Nelson

    Too bad they only featured Hip-hop and missed everything else.

  • rando

    Is it just me or is that narrator mocking the scene a little too much?

    I agree, they should look beyond just hip-hop, the music scene there is incredible…

    • Janelle

      I noticed that mocking tone too. I hate it when coastal folks do that with the Midwest. I wish they would’ve covered all the genres because I’m not a big hip-hop fan, but they only had 5 minutes. (haha) In the end, good publicity for Minneapolis and MN.

  • http://soundverite.blogspot.com/ Sound Verite

    MTV came to check the hip-hop scene specifically. :)